“NO TAGS” is an original project of Marco Cristaldi, created to highlight the style and the unique personality of individuals through personalized make up application. It is a playful concept, a journey through the many facets of an individual displayed through a series of portraits.

“NO TAGS” is a tailor-made experience tied to the idea of identity and personality, where the process of enhancing the individual’s appearance is approached with passion, respect and playfulness.

It is a photographic exhibition depicting the multifaceted nature of a person, highlighting the beauty of each individual.

Fifteen photos. One model. One haircut. Many styles. The individual in question is Joy McKenna, half Sicilian, half-New Yorker, a strong and proud model who allowed Marco and his team a carte blanche to play with her identity.

A team of designers dug into Joy’s closet to figure out how many different skins she had hidden away in there. The team sorted them in different ways in an effort to contrast and bring to light different sides of her personality. Using music, photography, art, books and cinema, every detail was examined to ensure that every image is a true expression Joy. All of these divergent styles are tied together through one haircut.

“NO TAGS” revolves around a sense of self in relation to time-related changes.

Five of these photos were then customized by five street-artists: Marco Guè, Vlady Art, Francesco Barrera, Antonio Zagame and Mario La Monaca. Their efforts have increased the value of the original concept. A video was later created to highlight the performance of each artist.

Staying ahead of events while remaining immersed in the here and now- this is the driving force of Mr. Cristaldi’s ideas, from Superfresco to “NO TAGS”. Over fifteen years with his scissors running the hairstyling marathon has led to new ways of transmitting the meaning of identity through attention to details, training and constant innovation.

Although we are individuals, we are also many people simultaneously, the culmination of our experiences. We are inspired by art and the diversity of other people. We are all one, but never just “anyone” and despite the countless labels that dog us, we continue to remain true to ourselves.